A distress sale that many people can relate to involves real estate. In
the event that personal finances undergo a downturn, home owners may no
longer be able to make mortgage payments. In order to prevent foreclosure,
the home owner will actively seek a buyer for the property that can either
qualify to
assume the mortgage, or buy the property outright for enough money
to pay off the mortgage. In both scenarios, the home owner is highly unlikely
to receive any monies that are close to the amount of equity invested in
the home.
The key component of a distress sale is the urgency
associated with the transaction. For several reasons, it is necessary to
achieve a sale sooner rather than later. While the asset would be likely to
generate a higher return if held on to for a longer period of time, the owner
is unable to do so. In order to alleviate the current factors that make the
sale necessary, the owner will sell the asset at a loss, and begin to rebuild
his or her bank of assets at a later date. Fortunately, the reduced price
associated with an urgent sale of this nature often attracts buyers, making
it possible to complete a distress sale quickly and with ease.

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